Product StrategyFull-StackLocal Business

A Local Store Became a Connected Operating Platform

Vintage 72

StatusCase study in progress
RoleProduct Strategy / Design / Full-Stack Development
ClientVintage 72
YearOngoing

Vintage 72 is a growing retail business built around dozens of independent vendors. The work has expanded from a public website into a connected set of tools for scheduling, vendor visibility, reporting, and daily operations—introduced in stages so the business can keep moving while the system improves around it.

A Local Store Became a Connected Operating Platform
Vintage 72

The business could not pause for a rebuild

Vintage 72 already had customers, vendors, established routines, and legacy sales data. The challenge was not to replace everything at once. It was to improve the parts that caused friction while preserving the tools and habits the team still needed.

That made sequencing a product decision. Each new capability had to be useful on its own, fit the daily rhythm of the store, and leave room for the next part of the system.

The public storefront established the customer-facing layer of a broader operating platform.
Vintage 72

A connected system built in practical layers

The platform now spans several related jobs:

  • A public storefront and local-business presence
  • Internal views that make legacy sales information easier to use
  • A scheduling product that replaced a hand-drawn calendar
  • Controlled vendor access to relevant reporting
  • Operational reporting and analytics that support better decisions

The value is not one feature. It is the continuity between public experience, staff workflow, vendor trust, and business visibility.

A synthetic-data capture aligned to the production VendorView design, including sales, comparisons, transactions, product performance, and planning signals.
Vintage 72

Design close to the people doing the work

This is product work inside a real family business, which means feedback is immediate and constraints are concrete. A technically elegant idea still fails if it adds steps at the register, creates confusion for a vendor, or asks the team to maintain information twice.

The work combines observation, product strategy, interface design, full-stack development, data integration, and gradual rollout. Small improvements are treated as parts of a longer operating model rather than isolated fixes.

A synthetic-data StoreView capture aligned to the production workspace, showing shop movement, prior-period context, vendor signals, comparisons, sales patterns, and recent activity.
Vintage 72

A schedule built around the store's actual rhythm

The schedule manager replaces a hand-drawn calendar with one shared monthly view. Managers can see coverage, approved time off, open shifts, staff hours, requests, and draft changes before publishing updates to the team.

The product supports the way the store already works while making coverage gaps and changes easier to understand.

The current manager-workspace design with fictional staff, realistic coverage, time off, publishing controls, and open shifts.
Vintage 72

The same schedule supports a faster operational view

Managers can switch from the monthly calendar to an agenda view when they need to scan assignments day by day. The same product grammar carries publishing state, requests, coverage, time off, and team hours across both views.

The portfolio capture follows the current production interface while replacing every staff name and assignment with fictional records.

The production agenda view with synthetic staffing data.
Vintage 72

Recurring work becomes a reusable system

Team access and regular-shift patterns live beside the calendar. Managers can maintain staff roles and PIN-based access, record the shifts people usually work, distinguish committed assignments from preferences, and use those patterns as the starting point for auto-fill.

The system captures recurring scheduling knowledge without hiding the manager's judgment.

Regular shifts preserve recurring staffing knowledge and give auto-fill a practical starting point.
Evidence that can grow with the product

These screens are synthetic-data captures aligned to the current production portal and scheduler designs. Together they show the public site, vendor reporting, shop-wide operations, schedule publishing, recurring shifts, team access, and day-to-day staffing without exposing business records.

Future passes can add approved before-and-after comparisons, a clearer rollout timeline, and verified evidence of what changed for staff and vendors.